Quality Chinese medicines are most sough-after in the Hong Kong market. In the interview, Mr. Simon Wan will share with us his successful story of building a brand by keeping a strict quality control in order to stay competitive in the markey.
Established in 1991, Kai Tai Chinese Medicine Co., Limited was a retailer and wholesaler of high-end Chinese medicines such as Chinese caterpillar fungus, high quality birds' nest, Chinese medicine decoction pieces, tonic medicines, ginseng and dry seafood. Starting from a small retail store, the company had expanded their footprint with establishing over a hundred retail stores in Hong Kong, the mainland China, Macau and Taiwan. The success lies in the pursuit of quality products. Even nowadays, the key management of the company will go to the country of origin, to source high quality products.
In addition, the Group has set up two GMP certified production plants in the mainland China to process the raw materials in accordance to the guidelines of a quality control department, led by a team of professional pharmacists. The company believes in staff training and development, encourage staff to keep abreast of the latest knowledge of Chinese medicines through continuous learning. Equipping themselves with professional knowledge, staff can advise clients in choosing the appropriate Chinese Medicines. This can help building the brand identity and customer loyalty.
Being the committee member of Members' Affairs Development Committee, Simon thinks that CMA is an energetic association that provides a variety of activities for members, from business to leisure. Such activities provides an excellent communication platform for members to meet and make friends. Apart from enlarging the social network, the activities provide business opportunities as well. He hopes the association can further diversity the types of activities so as to continue providing quality servies to members.' +